Saudia, the national flag carrier of Saudi Arabia, made a dynamic impression at the World Travel Market 2025 (WTM), held in London from November 4 to 6. As one of the world’s premier travel and tourism exhibitions, WTM brought together global industry leaders, and Saudia’s participation underscored its strategic ambitions and commitment to enhancing international connectivity—especially with Bangladesh.

At its interactive pavilion (Stand No. S8-520), Saudia unveiled the core pillars of its transformation strategy: fleet expansion, network growth, and a reimagined guest experience. The airline also spotlighted its latest digital innovations aimed at streamlining operations and elevating passenger satisfaction.

🇧🇩 Bangladesh: A Key Market in Saudia’s Global Network

With growing demand on routes between major Bangladeshi cities and Jeddah, Saudia reaffirmed its dedication to serving travelers from Bangladesh. The airline emphasized its goal to offer more choices, improved connectivity, and superior service to Bangladeshi passengers—both for leisure and religious travel.

🧳 Fashion Meets Aviation: Debut of “SV by Saudia”

In a first for the airline, visitors to the pavilion experienced “SV by Saudia,” a newly launched fashion and lifestyle brand that debuted during Riyadh Fashion Week. This initiative reflects Saudia’s commitment to promoting Saudi creativity and culture on the global stage.

🕋 Elevating the Pilgrimage Experience

Saudia also showcased its enhanced offerings through Saudia Hajj & Umrah, presenting a new era of integrated services tailored to pilgrims. These offerings—from journey planning to spiritual support—hold special significance for Bangladeshi pilgrims, who represent one of the largest groups traveling to the Kingdom annually.

🌍 Driving Saudi Vision 2030

Saudia’s presence at WTM 2025 aligns with its role as a key enabler of Saudi Vision 2030. By participating in global events and investing in innovation, the airline continues to contribute to the growth of tourism, business travel, and religious journeys, while elevating the overall guest experience.

As Saudia expands its global footprint, its commitment to Bangladesh and other strategic markets remains stronger than ever—bridging cultures, enhancing travel, and shaping the future of aviation.