Remark HB, one of Bangladesh’s leading FMCG companies, has released a new television commercial for its popular cosmetics brand Lily. The TVC features popular model and actress Keya Payel.

Keya Payel appears in the advertisement with a vibrant and engaging presence. The TVC highlights the freshness, skincare benefits, and enjoyable experience of using Lily Body Wash. Remark Creative, Remark HB's own production house, has developed the commercial.

Currently, Lily Whipped Shea Body Wash has rapidly gained popularity in the Bangladesh market. It helps maintain skin freshness and moisture while also protecting the skin. In addition, it ensures a long-lasting fragrance. Lily Body Wash is available in four different variants—Lily Whipped Shea, Lily Pomegranate Crush, Lily Melon Fresh, and Lily Green Apple Burst.

Mohammad Habibullah Al Habib, Head of Creative at Remark Creative, stated, " Remark Creative has been formed with a sharp team of advertising professionals blending youth and experience, and since its inception has been producing television commercials, OVCs, and various visual content for diverse brands through its own creativity and production expertise. Keya Payel’s presence in this advertisement has further strengthened the message of beauty and freshness associated with the Lily brand. Our efforts to deliver brand stories to the audience through such creative endeavors will continue in the future."

Expressing her excitement about the campaign, actress Keya Payel said, “It has been a wonderful experience working with a popular brand like Lily. The refreshing fragrance and smooth feel of the body wash make every day bathing more enjoyable. I believe audiences will enjoy the TVC and appreciate the experience of using Lily Whipped Shea Body Wash.”

Abir Adnan, chief business officer of Remark HB, said, “The Lily brand has always aimed to bring quality and appealing personal care products to consumers. Lily Body Wash has already received an enthusiastic response from young consumers across the country. Through this new TVC featuring Keya Payel, we aim to further highlight 72 hour moisture lock, long lasting fragrances and barrier protection experience that Lily Body Wash offers.”

Remark HB is a US-based multinational company that works to ensure internationally standardised products while also contributing to efforts to prevent counterfeit and adulterated products in Bangladesh. Through advanced technology and a strong distribution network, the company has strengthened its position in the country’s cosmetics and FMCG sector. It currently manufactures and markets products across home care, personal care, skin care, hair care, baby care, and colour cosmetics categories.
Lily Body Wash is now available at all Harlan stores, super shops, and retail outlets across the country.